Alright, so I finally made it through the mountains and in Alberta for book number of the
Canadian Book Challenge. It’s been a while since I’ve done anything for this challenge and I need to give an update about the guides for future provinces and territories, which I’ll do after the review.
The book for Alberta is
Generica by Will Ferguson (another great Canadian humorist). Unfortunately, I didn’t know until I picked this up the other day but Gerneric is the original title of
Happiness. I say it’s unfortunate because I read Happiness in high school; luckily that was long enough ago that it was like reading the book again for the first time. So, this is not my first encounter with Will Ferguson aside from Generica and Happiness I’ve also read
Why I Hate Canadians and
Beauty Tips from Moose Jaw Travels in Search of Canada. I’ve enjoyed all of them and am always on the lookout for more by Ferguson, both fiction and non-fiction.

Briefly, Generica is a humors tale about the publishing world, more specifically the world of self help books. Gereica is Ferguson’s take on what would happen if someone actually created a self help book that actually worked. And the out come is both tragic and humors.
The story primarily follows Edwin de Valu is Muphy Law incarnate. Nothing goes well for this guy and to top it off he’s an editor and he cannot even imagine a job more horrifying. It is de Valu that comes across a self help book that at first gets tossed but because of a series of events must search for the missing transcript, edit it (only to have every edit he made rejected by the author), get it published and track down the author to kill him.
The story is full of wonderful sides such as untranslatables (e.g. mbuki-mvuki “
a Bantu word meaning ‘to shed one’s clothing spontaneously and dance naked in joy.’”) and getting a glimpse into what Edwin wanted to say. There are many references to the world of writing and publish that make this novel a joy to read and provides a number of guffaws.
It was wonderful to read and full of laughs like many of Ferguson’s other books.
Other guidebooks for the journey across Canada in The Canadian Book Challenge:
Saskatchewan - Peace Shall Destroy Many by Rudy Wiebe
Manitoba - The Time In Between by David Bergen
Ontario - Race Against Time by Stephen Lewis
Quebec - No Logo by Naomi Klein
New Brunswick - Strong Hollow by Linda Little
Nova Scotia - Bishop’s Road by Catherine Safer
Prince Edward Island - Anne of Green Gables by Lucy Maud Montgomery (celebrating 100 years of Anne)
Newfoundland - Nageira by Paul Butler
Nunavit - Unsettled by Zachariah Wells
Northwest Territories - The Lesser Blessed by Richard Van Camp
Yukon Territory - Best Tales of the Yukon by Robert W. Service